WhatsApp for small businesses
WhatsApp is a social messaging service for mobile devices that allows you to send text messages, images, audio and video clips to communicate with those people who are in your phone’s contact list.
Marketing with WhatsApp can be an effective way to connect with your potential customers and promote your business. Local businesses can use WhatsApp as a communication tool to hook up users in real-time.
Facebook allows you to connect with your potential audience, and WhatsApp takes this connection to a next level. WhatsApp provides various features, which can be used effectively for promoting small businesses. These features are enlisted and explained briefly as follows:
WhatsApp is not limited to sending text messages for reaching your target audience; it can be used for promoting products and services through text, audio and video formats, so that you can transmit an appropriate idea about your products and service to prospective clients. You can also target your audience in masses by using the WhatsApp broadcasting feature.
WhatsApp enables marketers to do group targeting and also allows the creation of groups according to similar interests and start discussions with users of the group. This helps targeting clients with similar interests and demands. It also increases the chance of going viral thanks to the sharing of content by participants of the group amongst their contacts. gbwhatsapp
WhatsApp enables marketers to run innovative campaigns. You can ask your recipients to share their images while using your products and services or posing in front of your billboard or store. In return you could offer them various coupons through WhatsApp. This allows you to grow your database through relevant contacts and increase your business reach.
WhatsApp for customer support:
Because of its wider reach, WhatsApp can also be a very helpful tool for customer support. Your customer may prefer contacting you over WhatsApp instead of calling your support numbers or writing emails. You can solve customer problems or provide product or service information and advice through this medium.
Since a large number of people use WhatsApp regularly, it is easier for marketers to approach their prospective clients. WhatsApp is becoming an affordable mass communication tool that can be used by small businesses creatively and innovatively.