Content within a website or blog may be interesting and helpful, however, without directing traffic to that content, there is no audience for the site. Backlinking is a popular and proven technique for increasing online visibility. Building quality backlinks is a critical step in the development of a website, making the site useful and if applicable, profitable.
What Is A Backlink?
A backlink is simply a listing of your URL address from another website to yours. When clicked, it links back to your content. Backlinking is another method of optimizing and marketing pages for search engines, or SEO strategy.
Why Do I Need Backlinks?
There are several reasons backlinking is an effective SEO strategy:
Backlinking can increase traffic to your website.
Links back to your website are used in the calculations Google uses to assign PageRank.
Backlinks improve your search engine results page ranking. 구글상위노출
Effective Marketing And SEO Methods Used In Building Backlinks:
1. Link Exchanges
Link exchanges were born out of webrings. In its simplest form, it is a program allowing one site to offer a link to another site in return for a reciprocal backlink. While it can bring in targeted readers and increase link popularity, it may distract visitors to the original site before they fully review the site hosting the link. It is important to only send your readers to sites that will be helpful to them. Remember, any resources or links should add value to your audience. It is also helpful to minimize the number of outgoing links from your website.
2. Directory Submission
Directory submission may not increase direct traffic to your site in large numbers, but ensuring your site appears in the directories increases PageRank. There are blog specific directories and general directories. Looking at the PageRank of the directory can help identify those that are most beneficial. Avoid directories that require reciprocal links. Several directories to consider are: